AB6 — LeadGenOS for Sponsorship Outreach
You described it cleanly on the call. AB6 is doing a festival at Red Rocks in October. You're chasing brand sponsorship money — Liquid Death, Monster, brand-side decision-makers at heads-of-marketing and VPs of brand partnerships. The current workflow:
What you said on the call
Hunter.io for emails, manual one-pager personalization, employee email accounts. ~1 meeting per 10 emails sent.
- The volume problem. You're capped by what one employee mailbox can send per day before deliverability tanks. For a Red Rocks-scale sponsorship cycle, you need volume that an employee inbox can't sustain.
- The cost problem. Hunter.io bills you per lead found. At Red Rocks volume that's real money on enrichment alone, before the personalization labor.
- The time problem. Manual research + one-pager personalization per prospect doesn't scale. Each lead burns ~10-15 minutes of research and email-writing before send.
- The risk. Sending sponsorship outreach from your real domain and employee mailboxes ties your brand reputation directly to deliverability. One wave of bounces and your domain pays the price for months.
The 1-in-10 reply rate is fine. The bottleneck isn't the offer — it's the volume and the cost-per-touch you can sustain to feed it.
LeadGenOS solves this by doing what the expensive outbound SaaS platforms (Apollo, Outreach.io, Lemlist) do, at a fraction of the per-lead cost, and with a structure that protects your real brand domain from deliverability risk.
End-to-end pipeline for outbound. Four stages, all configurable, all tunable. We come pre-loaded with the sources and patterns that work for B2B brand-partnership outreach.
Source & scrape
Pre-built integrations · same sources as Apollo / Outreach
Apollo for B2B contact data, LinkedIn Sales Navigator for executive-tier prospecting, Google Maps for venue/location-based scraping (relevant for tour-cycle outreach), Twitter for warm-signal targeting. We connect to the same exact sources the expensive platforms use — you just don't pay platform markup.
Research & enrich
AI research profiles tailored to AB6's outreach
For each lead, the system runs a configurable research profile — their company's recent press, their Spotify presence (if any), their recent campaigns, their music partnerships. For sponsorship outreach specifically: which festivals they've sponsored before, what their partnership pattern looks like, who their agency of record is. The output feeds directly into the personalization layer.
Cost: ~$0.05 to $0.01 per lead enriched — about 5x cheaper than the equivalent Hunter / Apollo / Clay pipeline. With our Claude MCP integration enabled, enrichment can run on your existing Claude tokens at near-zero marginal cost.
Personalize per lead
AI-generated openers grounded in research, not templates
Each email gets a personalized opening line built from the research output — not template-Mad-Libs (“I noticed your company [INDUSTRY]...”) but a real specific observation tied to a real signal. For Red Rocks sponsorship: their last festival sponsorship, their music marketing posture, a recent campaign that connects to AB6's audience.
The openers are reviewable in batch before send. You approve the framing once; the system applies it across the campaign.
Send & sequence
Multi-channel, isolated infrastructure
Email and LinkedIn outbound from dedicated sending infrastructure — warmed-up secondary domains for email, dedicated LinkedIn accounts for messaging. Multi-step sequences with reply detection, auto-pause on response, follow-up cadence built around B2B partnership-cycle norms (not generic SaaS sequences).
Your real AB6 domain stays clean. Outreach runs through Node-managed sending infrastructure, isolated from your brand's primary mailboxes. If a campaign spikes spam complaints, it spikes on infrastructure that exists to absorb that risk — not on the domain you use to talk to artists, partners, and the press.
Specifically for Red Rocks October
The system comes pre-configured for the use case you described. Targets pre-mapped:
- Beverage: Liquid Death, Monster, Red Bull, Celsius, Liquid I.V., Athletic Brewing — CMOs, VPs of Brand Marketing, VPs of Sponsorships, Heads of Music Marketing
- Lifestyle & streetwear: Volcom, Stüssy, BAPE, FTP, Carhartt WIP, Vans — brand partnership and music marketing roles
- Music-adjacent hardware: Beats, Sony Audio, Audio-Technica, Native Instruments — partnership and event marketing
- Cannabis & CBD (CO-relevant for Red Rocks): Curaleaf, Cresco Labs, Stiiizy — brand partnership leadership
- Fashion-music crossover: the brands that already partner with rap artists in your scene's lane
You sharpen the list at kickoff. We come with a research-driven starter list of 200-400 named contacts across these categories so you can prune rather than fill.
Three things change when you move from your current stack to LeadGenOS:
- Hunter.io → LeadGenOS source layer. Hunter charges per email lookup. LeadGenOS connects to the same upstream sources (Apollo's database, LinkedIn's data) without the per-lead markup. For a Red Rocks-scale campaign of ~500-1,500 prospects across 4-6 categories, the cost difference is measured in thousands of dollars saved on enrichment alone.
- Manual one-pager personalization → AI research-grounded openers. You stop writing each email by hand. The system does the research pass, drafts the personalization, and you review in batch. Per-email labor drops from ~10-15 minutes to under 1 minute of review time.
- Employee mailboxes → isolated sending infrastructure. Your team stops sending sponsorship outreach from
@ab6holdings.com. It runs from secondary warmed-up domains. Reply rate stays the same (~1 per 10); deliverability stays clean across volume; your real domain stays untouchable.
The reply rate doesn't change. What changes is the volume you can sustain at that reply rate without burning your domain or your team's hours. At 10x the volume of meaningful outreach, the meeting-booked count goes from a trickle to a real pipeline.
The Claude MCP advantage
If you're already a Claude user, LeadGenOS connects directly — enrichment runs on your existing tokens.
We recently shipped an MCP connector that lets you talk to LeadGenOS through Claude itself. The practical effect: instead of paying per-lead enrichment fees ($0.05-0.01/lead at our internal cost, much higher externally), enrichment runs against your Claude membership tokens. For 500-emails-per-day campaigns, the per-lead cost approaches zero. We're using this on our own outbound — happy to demo on the kickoff call.
Three things to know upfront about outbound at this volume and posture:
- Domain warmup is non-negotiable. A new sending domain takes 2-4 weeks of gradual ramp before it can sustain real volume without spam-folder filtering. We provision and warm up the sending infrastructure during week 1-2 of the engagement so the campaigns themselves can launch on warmed inboxes. If you need to start sending in week 1, we can use Node's existing warmed-up infrastructure on a temporary basis — not ideal long-term but workable for tight timelines.
- Brand-side decision-makers reply slowly. CMOs and VPs of Brand Marketing at companies like Liquid Death and Monster have inboxes triaged by EAs. The 1-in-10 reply rate you see now is realistic for warm openers. Paid sponsorship cycles take 6-12 weeks from first touch to verbal commitment. The system shortens the time per touch and increases volume; it doesn't change the underlying B2B sales cycle.
- Personalization quality compounds with input quality. The AI research layer is only as good as the research profile you give it. Generic profiles produce generic openers. We invest the first 30 days dialing in the research profile per category (beverage / lifestyle / hardware / cannabis / fashion-music) so each segment gets a personalization framework that lands. This is why the 30-day setup matters — the system gets sharper over the first month, not flatter.
- LinkedIn outreach has its own rate limits. Sales Navigator allows ~100 connection requests / week per account before account flags. We provision multiple sending accounts to scale safely, and structure outreach to stay within platform-acceptable patterns. If LinkedIn changes those limits during the engagement, we adapt — same retainer-covered model as the discovery system's unofficial endpoints.
Same team as the discovery proposal — which is the point. One team, one technical stack, one set of standards across both engagements.
Partnership
Niek
Engineering DRI · Node AI
Built and runs LeadGenOS itself. Production-tested on Node's own outbound (currently running multi-channel campaigns at 500+ emails/day with the Claude MCP integration enabled).
Owns the integrations, the sending infrastructure, the deliverability work that keeps domains clean across volume. The scrapers, the AI research layer, the sequencing logic — all his.
Cristofore Perrone
Strategy & Campaigns · Node AI
Owns campaign strategy, target-list curation, and personalization framework design. The work that decides whether the system surfaces 1-in-10 replies or 1-in-50.
Lead point of contact on Done-With-You and Done-For-You tiers. Reviews every campaign brief, approves opener frameworks, runs the monthly strategic working session.
One tool, three operating models. The choice is about how much of the campaign work you want your team to own versus hand to Node. Pricing in USD.
We deploy LeadGenOS under your account, configure it for sponsorship outreach, hand over the keys, and train your team to run it. Right if you have someone internally who'll own outbound and you want infrastructure independence.
We ship
- LeadGenOS deployed under AB6 accounts (Apify, sending infrastructure, your Claude / OpenRouter keys)
- Pre-configured for the Red Rocks sponsorship use case — targets, research profiles, opener templates
- 3 research profile templates (beverage / lifestyle / music-adjacent) tuned for brand-partnership outreach
- Sending domain provisioned, warmed up, and handed over (~2-4 week warmup)
- Initial target list of 200-400 named contacts across the categories above
- 1-hour live training call + 1-hour Loom walkthrough
- 30 days async support during ramp (Slack channel + email)
- Full ownership transfer — you can run it forever, even if our relationship ends
$4,500 credits to your first month if you upgrade to Done-With-You within 60 days. AB6 owns the deployment and all data; Node retains no operational access after handover unless contracted.
Lower setup fee than Ownership in exchange for a monthly campaign-assistance retainer. We handle the strategy, the research-profile tuning, and the campaign optimization. Your team handles execution — running campaigns, replying to leads, booking meetings.
We do (Setup shipped in month 1, plus ongoing)
- Everything in Tier 1 setup, plus ongoing:
- Monthly campaign brief — which segments to push, fresh angles, refreshed target lists
- Opener framework refresh based on what's actually replying
- Deliverability monitoring — we watch domain health across the month and flag warnings before they hit volume
- Bi-weekly 30-min strategic call — what's working, what's not, what to adjust
- Async Slack channel for tactical questions during the month
- Quarterly target-list expansion as the Red Rocks cycle progresses (initial cold → warmer signals → conversion-tier follow-up)
You do
- Run the campaigns from inside the LeadGenOS UI (or via the Claude MCP if preferred)
- Reply to interested leads, book meetings, run the sponsorship conversations
- Sign off on opener frameworks before campaigns send
Recommended
An embedded outbound team. Node owns the campaigns end-to-end — research, personalization, sending, follow-up. AB6 receives weekly summaries of meetings booked and conversations to handle. The Red Rocks cycle runs in the background while your team focuses on the artists, the show, and closing the deals we surface.
What we run, every month
- Campaign strategy and segment prioritization — what to push, when, in what sequence
- Target list curation and refresh (~200-400 new contacts per month, sharper each cycle)
- Research pass on every prospect (we don't outsource enrichment to your Claude tokens unless you ask)
- Personalization across the full target list — AI-generated openers reviewed and tuned by Cristofore
- Multi-channel sequencing — email + LinkedIn, with reply detection and auto-pause
- Reply triage — we screen out auto-replies, route real responses to your team within 2 business hours
- Deliverability ops — domain health monitoring, sending-volume tuning, account rotation as needed
- Weekly written summary — meetings booked, hot leads to follow up on, what shifted in the campaign
- Monthly 60-min strategic working session — reviewing the funnel, planning next month's push
Realistic expectation for the Red Rocks cycle: 4-8 sponsorship conversations booked per month at steady state (after week 4 ramp). Brand-side B2B partnership cycles take 6-12 weeks from first touch; the Done-For-You tier is calibrated for momentum across that window.
How we work
- Retainer terms: 3-month minimum on monthly tiers, then month-to-month with 30-day notice
- Setup credit: The Ownership setup fee credits to your first month's retainer if you upgrade within 60 days
- What we guarantee: the work itself, the deliverability hygiene, and the meeting volume math. We don't guarantee specific deals signed — sponsorship conversion depends on the offer, the cycle timing, and the relationship work that happens in the meeting itself
- Stack ownership: on Tiers 2 and 3, infrastructure runs under AB6 accounts (your Apify, your sending domain, your Claude). If you ever leave Node, the deployment continues to operate — you keep what you paid for
Pricing summary
Tier 1 · You Own It (Ownership)
$4,500 one-time
Tier 2 · We Run It Together (Done-With-You)
$3,000 + $1,500/mo
Tier 3 · We Run It Fully (Done-For-You) — recommended
$2,000 + $3,500/mo
Recurring infrastructure (Tier 1 only, pass-through)
~$50-100/mo
Tiers 2 and 3 include all infrastructure costs in the monthly retainer. Tier 1 (Ownership) has infra billed direct to AB6 cards by the providers (Apify, sending-domain provider, OpenRouter / Anthropic) — no markup.
Reply with your tier preference, and we kick off in parallel with the discovery system or independently — your call. The two engagements share infrastructure and team but run on separate tracks; you can run one, both, or one-then-the-other.
What we'll need at kickoff
- The Red Rocks brief — date, capacity, AB6 artist lineup, the one-pager you currently send to brands. We use this to ground the personalization.
- Sponsor target shape — categories you've already approached (so we don't burn warm relationships), categories you specifically want to push, any brands explicitly off the list (existing competitor exclusivity, etc.)
- Sending domain decision — new secondary domain (recommended; we provision and warm) vs. using an existing AB6 secondary if one exists
- CRM connection — do you want LeadGenOS pushing meeting-booked contacts into a CRM (HubSpot / Pipedrive / Notion / nothing)?
- Tier 3 only: a primary point of contact on AB6's side for reply-triage handoffs (someone we hand the warm conversations to within 2 business hours)
Also during kickoff: a live demo of LeadGenOS itself (~20 minutes — Loom recorded if you can't make a live session). This is where we show the Claude MCP integration in action and walk through what the actual outbound day looks like.
Two ways forward, and they're not mutually exclusive:
1. Reply with a tier, kickoff this week, Red Rocks campaign live within 4 weeks.
2. Watch the walkthrough video first (linked from the landing page when ready), then decide. No pressure on timing — sponsorship cycles for an October festival have a real window, but we'd rather you pick the right tier than the fast one.
Questions, scope adjustments, or pricing pushback — reply directly.
— Niek & Cristofore
Node AI · nodeagency.ai