This proposal builds the brand sponsor outreach system you described on the call — high-volume, personalized outbound to the right brand decision-makers, sent from infrastructure that protects your real domain, at a fraction of the per-lead cost of the platforms you'd normally use. Designed for the Red Rocks October sponsorship cycle, reusable for every campaign after. We've structured it as three operating models.
Eight steps. We implement all of them.
Brand-side sponsorship cycles take 6-12 weeks from first touch to verbal commitment. The system shortens the per-touch labor and lifts the volume you can sustain — what changes is the volume at the same reply rate, without burning your domain or your team's hours.
Built once, calibrated for Red Rocks, reusable for every campaign that comes after.
AB6 has the artist credibility and the venue (Red Rocks) to land real brand sponsors. The roster's audience overlaps directly with the demographics brand sponsors actually target. The foundation is strong.
But the outreach engine is the bottleneck.
A brand sponsor outreach system purpose-built for AB6, not a generic SaaS sales tool. Three operating models on the same engine — the choice is how much of the campaign work your team owns versus hands to us.
The reply rate doesn't change — that's set by the offer, not the tool. What changes is the volume you can sustain at that rate without burning your domain or your team's hours. Same conversation rate, multiples more conversations on the calendar, at lower per-lead cost. Replies routed to your team within hours, not days. A reusable engine that runs the same way for every campaign after Red Rocks — tour sponsors, brand partnerships, the next cycle and the one after that.
End-to-end pipeline for outbound. Four stages, all configurable, all tunable. We come pre-loaded with the sources and patterns that work for B2B brand-partnership outreach.
B2B contact data, executive-tier prospecting, venue/location-based scraping (relevant for tour-cycle outreach), and warm-signal targeting from public social activity. We connect to the same exact upstream sources the expensive platforms charge premium for — you just don't pay platform markup.
For each lead, the system runs a configurable research profile — their company's recent press, their Spotify presence (if any), their recent campaigns, their music partnerships. For sponsorship outreach specifically: which festivals they've sponsored before, what their partnership pattern looks like, who their agency of record is. The output feeds directly into the personalization layer.
Cost: ~$0.05 to $0.01 per lead enriched — about 5x cheaper than the equivalent Hunter-tier pipeline. With our Claude MCP integration enabled, enrichment can run on your existing Claude tokens at near-zero marginal cost.
Each email gets a personalized opening line built from the research output — a real specific observation tied to a real signal. For Red Rocks sponsorship: their last festival sponsorship, their music marketing posture, a recent campaign that connects to AB6's audience.
The openers are reviewable in batch before send. You approve the framing once; the system applies it across the campaign.
Email and LinkedIn outbound from dedicated sending infrastructure — warmed-up secondary domains for email, dedicated LinkedIn accounts for messaging. Multi-step sequences with reply detection, auto-pause on response, follow-up cadence built around B2B partnership-cycle norms (not generic SaaS sequences).
Your real AB6 domain stays clean. Outreach runs through Node-managed sending infrastructure, isolated from your brand's primary mailboxes. If a campaign spikes spam complaints, it spikes on infrastructure that exists to absorb that risk — not on the domain you use to talk to artists, partners, and the press.
Three things change when you move from your current stack to this system:
The reply rate doesn't change. What changes is the volume you can sustain at that reply rate without burning your domain or your team's hours. At multiples of the current outreach volume, the meeting-booked count goes from a trickle to a real pipeline.
If you're already a Claude user, the system connects directly — enrichment runs on your existing tokens.
We recently shipped an MCP connector that lets you talk to the system through Claude itself. The practical effect: instead of paying per-lead enrichment fees, enrichment runs against your Claude membership tokens. For 500-emails-per-day campaigns, the per-lead cost approaches zero. We're using this on our own outbound — happy to demo on the kickoff call.
4-6 weeks from kickoff to live outreach. Each phase ends with something concrete — not a status update.
What you have at the end of this week: a calibrated outreach engine that knows the brand sponsor segments you care about, the personalization angle for each, and a starter list of named contacts ready to enrich.
What you have at the end of this phase: warmup complete on dedicated sending infrastructure, AB6's primary domain protected, sending capacity ready for real volume without deliverability risk.
What you have at the end of this phase: outreach in market, replies routed to your team within hours, the first sponsor conversations on the calendar. The Red Rocks cycle moves from prep to active pipeline.
What you have at the end of this phase: openers refreshed based on what's actually getting replies, target list expanded into adjacent categories, the engine running on its own cadence — ready for the next campaign without rebuilding.
One engine, three operating models. The choice is about how much of the campaign work AB6 owns versus hands to Node. Pricing in USD.
We deploy the engine under AB6 accounts, configure it for the Red Rocks cycle, hand over the keys, and train your team to run it. Right if you have someone internally who'll own outbound and you want full infrastructure independence.
Same build, plus a light monthly retainer for ongoing campaign support. We handle strategy, opener tuning, and campaign optimization. Your team handles execution — running campaigns, replying to leads, booking the meetings.
An embedded outbound team. Node owns the campaigns end-to-end — research, personalization, sending, follow-up, reply triage. AB6 receives weekly summaries of meetings booked and conversations to handle. The Red Rocks cycle runs in the background while your team focuses on the artists, the show, and closing the deals we surface.
The system runs on infrastructure billed directly to AB6 by the providers — no markup. All under AB6 ownership.
30 days of post-launch support at no cost. If anything we built breaks, we fix it. No exceptions.
Nothing moves forward without your written sign-off. If a deliverable doesn't match what we promised, we revise it until it does.
2 revision rounds per deliverable included. Timeline and scope locked once we start.
We guarantee the work: deliverability hygiene, personalization quality, and the meeting-volume math. We don't guarantee signed sponsorship deals — that depends on the offer, the cycle timing, and the relationship work that happens in the meeting itself. The system books the conversations; closing them stays with your team.
Ready to move forward? Here's how we get started.