Technical
Setup Guide

Every account, credential, and service required for both systems. Color-coded by who owns it and who sets it up.

LeadGenOS — Brand Sponsorship Outreach

Sending Infrastructure

These accounts must be set up and warmed before any outreach goes out. Warmup takes 2–4 weeks. This is the critical path — set up first.

Sending Domains (2–3)

AB6 Pays Node Sets Up LeadGen

Dedicated domains for cold outreach — never use allbut6records.com or any primary AB6 domain. These protect AB6's main domain reputation if deliverability issues occur. Variations like ab6partnerships.com, allbut6brands.com, or ab6collabs.com work well.

~$10–15/yr per domain (Porkbun)

Live on kickoff call: Michele and Node pick and purchase domains together on Porkbun. Node configures DNS (SPF, DKIM, DMARC) immediately after.

Email Accounts (3–5 per domain)

AB6 Pays Node Sets Up LeadGen

Google Workspace accounts on each sending domain. Multiple accounts spread sending volume and reduce per-account risk. Naming convention: michele@, partnerships@, sponsors@ etc. on each domain.

$6–8/account/mo (Google Workspace Business Starter)

Node sets up for AB6: Node creates Google Workspace on the sending domains, configures DNS (MX, SPF, DKIM, DMARC), creates sending accounts, connects to Instantly, and runs warmup. Michele provides payment method to attach to the Workspace subscription.

Instantly

AB6 Pays Node Sets Up LeadGen

Email sending platform. Handles campaign sequencing, warmup, deliverability monitoring, and the unified reply inbox. AB6's team reviews and responds to replies here.

$47–97/mo (Growth or Hypergrowth plan, depending on sending volume)

Set up on call: Michele creates account with his billing. Node connects sending emails, configures warmup, and builds campaign sequences.

Lead Data + Enrichment

Lead Enrichment Service

AB6 Pays Node Sets Up LeadGen

Contact verification and enrichment for the starter list of 200–400 brand sponsor decision-makers. Validates emails, enriches with company data, job titles, and personalization signals.

$0.05–0.10/lead (pay-as-you-go)

Node manages enrichment through LeadGenOS pipeline. Costs passed through to AB6 as documented in SOW §3.3.

Apify

AB6 Pays Node Sets Up LeadGen

Web scraping platform used for lead data collection and enrichment. Runs scheduled actors that pull prospect data and engagement metrics.

$49–149/mo (depending on volume tier)

Set up on call: Michele creates account with his billing. Node configures actors and scheduled runs.

What Node Needs From Michele (LeadGen)

Michele's Inputs for LeadGenOS

Target sponsor categories

Red Rocks October timeline and key dates

AB6 sponsorship deck or one-pager (if one exists) for offer positioning

Past sponsor relationships (to exclude from outreach or prioritize for renewal)

Who on AB6's team handles replies and meetings

Approval on sending domain names

Artist Discovery System

Data + Pipeline

The discovery pipeline scrapes trending content, classifies artists, scores authenticity, and surfaces candidates. Most accounts are on Node's side during build; billing transfers to AB6 at go-live.

Music Platforms Data API

AB6 Pays Node Sets Up Discovery

Comprehensive music analytics API providing cross-platform data (TikTok, Instagram, Spotify, YouTube, and more) through a single endpoint. Provides trending data, artist metadata, engagement metrics, and discovery signals.

$350/mo flat rate (API access)

Free during build (demo accounts). Switches to paid API plan once in production. Michele creates account with his billing before go-live.

OpenRouter (AI Gateway)

AB6 Pays Node Sets Up Discovery

Unified API gateway for all AI models (classification, scene-matching, enrichment). Single account, single billing, access to Claude, GPT, Perplexity, and others through one endpoint.

Usage-based (pay-per-token, no monthly minimum)

Set up on call: Michele creates account with his billing. Node configures API keys and model routing.

What Node Needs From Michele (Discovery)

Michele's Inputs for Discovery

Genre focus confirmation

Current roster list for auto-exclusion (confirm the public roster is complete)

A&R review preferences: who reviews candidates, how often, what format

Dashboard column preferences (what data matters most when scanning candidates)

Shared Infrastructure

Both Systems

Shared hosting and database layer used by both Discovery and LeadGenOS.

Supabase (Database + Auth)

AB6 Pays Node Sets Up Shared

PostgreSQL database, authentication, and API layer. Stores candidates, leads, campaign data, system logs, and user accounts. Both systems share one Supabase project.

~$25/mo (Pro plan)

Set up on call: Michele creates account with his billing. Node creates project and configures database.

Vercel (Hosting)

AB6 Pays Node Sets Up Shared

Hosts the Discovery dashboard and any web-facing components. Handles deployments, edge caching, and SSL.

~$20/mo (Pro plan)

Set up on call: Michele creates account with his billing. Node configures project and deployments.

GitHub Repository

Node Manages Shared

Source code repository. Node develops here during build. Discovery repo transfers to AB6's GitHub org upon final payment per SOW §5.1. LeadGenOS repo stays with Node (source escrow provides AB6's protection).

Free

Michele provides: AB6 GitHub organization name (or creates one) for Discovery IP transfer. Not needed until final payment.

Sequence

Setup Order

What to do first, second, third. LeadGen sending infrastructure is the critical path because warmup takes 2–4 weeks.

Week 1 — Immediately After Deposit

Purchase sending domains together on Porkbun

Set up Google Workspace on sending domains

Configure DNS records (SPF, DKIM, DMARC)

Create Instantly account, connect email accounts

Start email warmup (runs automatically for 2–4 weeks)

Set up Supabase project and database schema

Set up Vercel project and deploy skeleton

Week 1–2 — Discovery Pipeline

Set up Apify actors for data collection

Configure music platforms data API for cross-platform trending data

Set up AI classification and enrichment pipeline

Begin pipeline testing and data validation

Week 2–3 — LeadGen Data

Build initial prospect list (200–400 brand decision-makers)

Run enrichment and verification on prospect list

Configure personalization pipeline

Build campaign sequences in Instantly

Email warmup should be completing around this time

Week 3–5 — Go Live

Discovery surfacing candidates through custom UI (week 3 milestone)

LeadGenOS first campaign send (post-warmup)

Switch music platforms data API from demo to production plan

KPI review at milestones

Security

Credential Handling

No credentials over email or chat. All API keys, passwords, and tokens shared via 1Password shared vault or similar encrypted channel. Node will set up a shared vault and invite Michele at kickoff.

AB6-owned accounts use AB6's payment methods. Node never stores AB6's credit card details. Each service is either billed directly to AB6 or invoiced as a documented pass-through.

Access handoff at completion. At final payment, Node transfers all AB6-owned account admin access to Michele and removes Node team members. LeadGenOS stays on Node's infrastructure with AB6's license access.

TechnicalSetup Guide

Technical
Setup Guide