Every pitch opens with the numbers. Straight from the Gorilla Mind send — this is the reach AB6 leads with, before any ask. The audience is US, 16–34, male-skewed, hip-hop / underground-rap culture — exactly who the brands we target are trying to reach.
The Nicky Gordo Show — 17.4M views in a single month.
Michele's real pricing. The event tier sheet is the cleanest structure — flex between a single tier or 2–3 options per brand. Decks max 5 slides.
The entry tier — logo presence plus delivered content the brand can reuse.
Full ownership of the event — titled around the brand, every prize attributed on camera.
Closed deals and active conversations to cite directly in the outreach. Real proof beats any claim.
What wins the deal every time is the numbers. Lead with them — the reach snapshot first, the named proof second, then the ask.
What's already live, what to chase, what to avoid — exactly as he laid it out. Five categories, each anchored by named brands already in motion.
| Category | Live / in motion (named) | Build the list around |
|---|---|---|
| Apparel / sportswear | PSD (active), Pro Club, Zumiez (works w/ Pouya) | More PSD-tier apparel for 17–34 male |
| Food / snacks | Rotten Candy (signed), Popeyes (pitched), Carnivore Snax (pitched) | Bold / irreverent snack + QSR brands |
| Beverage / energy | BoomBoom (sponsored a video), Red Bull (talks) | Challenger energy for 17–34 male |
| Pouches / nootropics | ALP Pouches, Ultra Pouches (sending product) | Pouch + nootropic / supplement brands (Gorilla Mind tier) |
| Gambling / gaming | MyPrize (CEO talks; faces = James Harden, Marlon Wayans) | Sweeps / gaming / crypto-gaming |
Chase more of the PSD tier — real apparel + beverage brands that want the 17–34 male audience.
No-go: preppy / safe brands that don't fit the artists. (A Psycho Bunny pitch for Pete was a waste of time — the lesson stuck.) For raunchier artists like Pete, target "manosphere" brands that won't flinch at the content.
Modeled on Michele's three real templates — proven patterns from Nathan Pagel's actual sends. All of them: direct, numbers-first, confident, no fluff, with one soft CTA (a 15-minute call).
"Nathan from All But 6. Writing to see if [Brand] would sponsor [artist]'s podcast THE NICKY GORDO SHOW."
→ short info block (cadence, reach) → "WAYS WE CAN WORK TOGETHER" (shoutout · logo behind desk · guests try product · collab reels) → "set up a 15-min call?"
"Reaching out on behalf of [artist] — longtime fan of [brand], already uses it with his audience. Let's open a conversation about content partnerships / product integration."
Soft, fit-first — leads with the genuine connection, not the ask.
"Our guys are already fans — real, not forced. Full ecosystem (label, mgmt, distro, merch, podcast). Looking for a real partner, not just a logo."
→ the reach snapshot (the §01 numbers) → "quick call this week or next?"
Lead with hard numbers + named proof, then the ask.
Decks ≤ 5 slides, very few words ("words are scary"). One soft CTA only — a 15-minute call. Reach named partnership contacts, never info@.
For each category, we scrape partnership / brand-marketing decision-makers via the B2B Leads source, seeded by the named brands + their lookalikes. Target a solid ~150–200 leads total so the list is ready to work.
Each category gets its own enrichment research profile — the "what would make this brand say yes" rubric — so the per-brand copy writes itself.