One offer, one presenting sponsor: backing Cement Gardens, your festival at Red Rocks on October 11. We take that offer to a prioritized set of brand categories, in your voice, hitting named partnership decision-makers (never info@). Sent from your two warmed mailboxes (yours + Chris's), paced best leads first. Email now, LinkedIn next.
The offer in every category is the same marquee moment: presenting Cement Gardens, the first festival to put hip hop and hardcore on one stage at Red Rocks, with Live Nation. Eight artists, one day, a sold room of 9,000. It is the single most ownable thing we are selling, and the categories are simply who we take it to.
Festivals turned into a luxury spend (60% of Coachella buyers financed their tickets, Billboard 2025). Cement Gardens keeps general admission at $50 with no financing, made possible by one presenting partner instead of a wall of logos. That is what the sponsor is really buying: the goodwill of a room that can actually afford to be there.
A single presenting sponsorship of Cement Gardens, scaled from $10K to $100K. One brand, the whole festival.
Locked with you. Two motions: the dream targets are hand-worked one to one; everyone else runs the cold sequence, in waves.
~50 to 60 sends a day across two mailboxes, paced over weeks, not one blast, so you land in real inboxes. We don't promise a reply rate. We track the real numbers as it runs (opens, replies, meetings, pipeline) and tune from there. Full breakdown on the Targets page.
The clock starts the moment you approve the copy. Target launch: the week of July 7. Sends are paced, so replies build over the sequence rather than arriving all at once.
Your final copy nod and the Viberate login. On our side: lock the Wave 1 list, screen energy for Coke and Coors, load Instantly, attach the mailboxes, and run the pre-send checklist. Monster research begins.
Wave 1 goes out, around 50 to 60 a day, best fit first: niche apparel, challenger energy, energy-angle pouches. Monster and the warm shortlist worked 1:1 in parallel. First opens and replies land within days.
New sends continue daily while the day 3 and day 10 follow-ups start going out. Follow-ups carry close to half of all replies, so this is where volume builds. You get the first weekly report.
Full sequence running, the earliest leads hit the day 17 breakup, meetings start booking, and the A/B (earned attention vs owned assets) shows a directional read. Second report, and we decide the Wave 2 ramp.
Food and broader apparel enter the queue. We lock the winning first email, test subject lines, and review the pipeline together. Monster conversation ideally moving.
If the numbers justify it: add mailboxes for more daily volume, bring LinkedIn on as a second channel, and keep the waves running.