How the outbound database narrows to who we actually pitch. We sourced a broad universe, then hand-curated a tight, on-brand Wave 1 — the full roster lives on the Brands page. Lanes and send order are locked in (below).
The deepest pool and the warmest buyers — CPG brands staff real sponsorship teams. Proven precedent (Rotten Candy). Layered on in Wave 2, on top of apparel and beverage.
Zero venue conflict and AB6's hottest proven deal (PSD). Almost entirely founder-led. We hand-picked the skate / graffiti / hip-hop niche into Wave 1; the broader pool follows in Wave 2.
The biggest budgets in the list, but your call is no-go for Red Rocks. The whole category stays off the send list — kept on file in case the venue stance ever changes.
Highest intent. Your call: respect Coke — direct Coke/Coors competitors screened out, lead with challengers. Monster is the #1 dream target (Coke-owned, no conflict), worked warm and 1:1.
Hard seltzer, RTD & canned cocktails, culture-forward craft beer and youth-cred spirits / mezcal. On-site activation is a branded bar, not free sampling. Built fresh for this campaign.
Nicotine and energy / functional pouches — the fastest-growing youth category, and an AB6 warm door via ALP. Big Tobacco screened out.
Wave 1 is the 477 hand-curated brands pulled from across these categories — the tightest, most on-brand set, sent first. Full roster on the Brands page. Food and broader apparel follow in Wave 2; gambling / gaming stays parked.